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售價:1026  |
詳細資料ISBN：9789814646154 叢書系列：策略管理 規格：平裝 / 468頁 / 普通級/ 單色印刷 / 2版 出版地：台灣 內容簡介 STRATEGIC MANAGEMENT: CONCEPTS 2E BY FRANK T. ROTHAERMEL COMBINES QUALITY AND USER-FRIENDLINESS WITH RIGOR AND RELEVANCE BY SYNTHESIZING THEORY, EMPIRICAL RESEARCH, AND PRACTICAL APPLICATIONS IN THIS NEW EDITION, WHICH IS DESIGNED TO PREPARE STUDENTS FOR THE TYPES OF CHALLENGES THEY WILL FACE AS MANAGERS IN THE GLOBALIZED AND TURBULENT BUSINESS ENVIRONMENT OF THE 21ST CENTURY. WITH A SINGLE, STRONG VOICE THAT WEAVES TOGETHER CLASSIC AND CUTTING-EDGE THEORY WITH IN-CHAPTER CASES AND STRATEGY HIGHLIGHTS, TO TEACH STUDENTS HOW COMPANIES GAIN AND SUSTAIN COMPETITIVE ADVANTAGE. |
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